Design, production and checklists for print design and publishing

Although intended for use with Roger C. Parker's One-Minute Designer, these worksheets can be profitably employed by anyone creating brochures, newsletters or other publications with page layout programs like Microsoft Publisher, Adobe PageMaker or Quark XPress.

1. PURPOSE PLANNER Success begins by clearly stating your publication's goals at the start of your project.

2. CONTENT INVENTORY Your publications unique mix of text and graphics will play a major role in design decisions.

3. MESSAGE ORGANIZER The ability to correctly apply selective emphasis depends on identifying your publicatin's information hierarchy.

4. IMAGE PLANNER What type of image do you want your publication to project? What types of people do you want it to appeal to?

5. DEADLINE PLANNER Set deadlines by working backwards from the date you want your readers to encounter your publication.

6. BUDGET PLANNER Establishing a realistic budget up front makes it easy to make appropriate design decisions.

7. FORMAT PLANNER Your publication's format depends upon where your readers will encounter it.

8. PRE-FLIGHT CHECKLIST Use this as a guide to proofing your publication before you take it to the printers.